An ideal marketing action plan includes the following elements:
Your Target Market
Who exactly will you approach? Who are your potential clients and where can they be reached?
Price
What will you charge for the service you are offering?
Strategy
How will you get the word out? What is the specific strategy you'll use to market your service? For instance, this might be networking, speaking, publishing, or mailings.
Objective
This is the ultimate result you hope to achieve by implementing your plan. For instance, the purpose of a speaking plan may be to "Get 10 new clients valued at $5,000 each."
Intended Results
This is everything else you intend to accomplish through this marketing strategy. So in addition to attracting more clients, you may want to a) get more exposure to you target market, b) increase your credibility, c) add names to your email list, c) sell products at the presentation, d) improve your speaking ability.
Strategy Game Plan
This is your actual approach to implementing your strategy. If you've chosen a speaking plan you need to determine where you will speak, how you will get engagements, what topic to speak on, what handouts and materials are required, and what offer to make after the talk. This will often take some research and assistance to avoid major mistakes in your implementation.
Marketing Materials and Resources
What written or other marketing materials will be needed? And what other resources will be required for success? This may include money, information and assistance.
Offers and Call to Action
For many steps of the plan you may need to ask someone to take action. You will need to approach organizations and ask them to book you. At the presentation you will be selling your ideas and ask them to buy your concepts. At the end you will deliver a close that asks your participants to request a follow-up.
Follow-Up
Once you have implemented your activity, you need to follow up in some way, shape or form. You can't just cross your fingers and hope the phone starts ringing.
Action Steps and Timeline
The final step in your marketing action plan is to outline all the steps you will take in chronological order.
Posts
No comments:
Post a Comment