Improve communications, boost customer loyalty and attract new and repeat business

In the times of economic uncertainty, Business owner need to improve communications, boost customer loyalty and attract new and repeat business.


Here are a few ideas:


■ Define Your Objectives. Understanding what you want to achieve with an email campaign should determine your content, and thus, your success. A promotional campaign is the best format to drive more sales or registrations for your business. To create brand recognition and reinforce your expertise in your industry, educational newsletters are the way to go. The most effective email strategies are those that offer value to your subscribers: either in the form of educational content or in the form of promotions.
■ Build a quality list. A quality, permission-based list is a vital component of any email marketing campaign. Ask for permission at every customer touch point such as your website, on the phone, At trade shows and networking events or at the register,.
■ Listen to your customers. It is critical that you understand your customers’ needs. You may use an online surveys tool to ask specific questions about customers’ preferences, interests and satisfaction, arming you with valuable information you can use to improve your products and services to best meet the needs of your customer bases.
■ Send only relevant/targeted communications. Don’t alienate your customers by sending irrelevant communications. Find out about their specific interests when they sign up, and then, send only relevant content to those subscribers. Your customers will appreciate the extra effort.
■ Leverage your brand. Brand recognition is important. Use or design templates that expresses your brand identity. Templates allow you to promote your local activities and events while ensuring brand consistency and increasing awareness.
Email communications are the best way for small businesses to keep in touch with their customers – easily and affordably!