Create the Right Email for the Job

Email marketing can take a variety of forms. The format you choose depends on the type of information you want to communicate, your objective for that communication and its intended audience. For example, one of my retail clients send out bi-weekly promotional emails alerting customers to sales or new products. My Construction client, on the other hand, focus on a more educational monthly e-newsletter that covers news and insights related to construction trends and DIY projects.

Here are the common types of email communications and their suggested uses. (source: Constant Contact)